UI, UX & Design

Useful Design

Just enough design, exactly when you need

Don't fall into the trap of thinking you need a complete wireframes every time. When you pair designs with senior developers, just a couple of key pages is enough to extrapolate the rest.

We take a very surgical approach to design - wireframes, brand guidelines, and then a couple of key pages that illustrate layouts, forms, registrations and core flows.

This helps most of our designs take days instead of weeks or months; and hundreds of dollars instead of thousands.

That said, if you really need every little detail designed, which is sometimes necessary for consumer-facing apps, we're experts at that too. We just try to save you money first.

UI, UX - Not just acro­nyms


UI stands for User Interface. When we think about UI, we think about how the app looks - what do forms look like, what do pages, menus, buttons and everything else looks like, and the overall feel of the app.


UX is User Experience. It's not enough to design something to look a certain way - it has to have purpose and be usable by your target audience. A pretty button is useless if you can't find it on a page. We take UX seriously with culturally-appropriate best practices, accessibility guidelines, and experience across hundreds of apps.


These define the flow of your application regardless of design specifics - what happens after registration, what pages can you get to from what other pages, etc. We help you figure that out.

Brand Guildelines

We're happy to work within your existing brand guidelines, but since we focus mostly on startups, we usually help develop your brand guidelines instead. This doesn't have to be overkill but just enough to be useful - colors, fonts, and overall feel.

Everything Else

All our designers are actual artists and we can help draw logos, digital assets and everything else you can think of. But first, let's make sure you need it.

Let's Do This

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Helping and investing in startups since 2019