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Does My Nontechnical Startup Need a CTO?

Updated: Jan 9, 2019

Regardless of whether your company is software or hardware or if you think it's not even technical, technology is all around us.

Just like a CFO covers all things money, a CTO covers all things technology. Even for nontechnical companies, you'll be surprised to learn just how much technology there is.

What would a CTO do at a nontechnical company?

It's a common misconception that a CTO at a small nontechnical company would only be responsible for something like a web site. You don't need a CTO for a web site advertising your business. Go to Squarespace or Wix or something similar and put one together in a couple of hours. Or go to Craigslist or Upwork and find someone cheap to do it for you.

That's not what a CTO is for.

But then what?

At any company, but especially at a small one, CTO wears many hats and blends together your online presence, your offering, your branding, marketing, strategy, and more.

You might be thinking, "that's not a full time job", and you're absolutely right - at a small company or a startup that's just starting, a CTO can provide the right direction in just a few hours a week. That's exactly what FastCTO is about.

A part time CTO will...

  • Make sure you're picking the right tools - don't spend weeks comparing solutions - talk to a CTO that has actually used everything you're looking at and knows what works for what situations.

  • Set your technology roadmap - maybe you don't need a customer service solution just yet or maybe you aren't sure when you'll outgrow your invoicing. We can make sure you're prepared.

  • Help you understand what your peers are using and why; what works and what doesn't.

  • Be on the cutting edge of technology that changes every few months.

  • Help set your technological budget and explain what tools are worth the ROI right now.

A CTO, part time or not, is not your average "tech guru" nor do they have to replace your inhouse one, if you have one. A CTO is someone that can make sure you don't make costly mistakes you don't know about and one that can help you and your team do the right thing the first time around.

Does this sound useful?

It should. Almost everyone we talk to has faced these challenges at both technical and nontechnical companies and regardless of their level of experience or expertise. A second, technically-oriented, opinion can help protect your investment in tools and technology.

Let's have a chat - send us a note at!

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